At Cheil, the marketing agency for Samsung Mobile USA, I worked on localized multi-media advertisements targeting multiple consumer sectors in Texas, as well as organic social media assets across multiple channels to drive consumer engagement and sell products.
About this Project
Client: Samsung Mobile USA
Agency: Cheil USA, Dallas office
Creative Directors: Ken Lowery, Morgan Thomas, Cody Daniels
Art Director: Kelsea ZwernemanÂ
Agency: Cheil USA, Dallas office
Creative Directors: Ken Lowery, Morgan Thomas, Cody Daniels
Art Director: Kelsea ZwernemanÂ
My Contributions
−   Spearheaded the development of the first paid carousel design, earning accolades internally at Cheil and from Samsung, our client, achieving a 37.8% increase in CTR with the newly crafted carousel, outperforming three single-image ads.
−   Designed over 90 Out-of-home ads for 8 vendors, promoting Samsung products in high foot traffic locations across Texas such as the Domain in Austin, The Shops at Legacy in Plano, and the Galleria in Houston.
−   Designed 100+ organic social media assets across multiple channels to drive consumer engagement and promote products, generating 20,000+ views and 2,000+ likes with a single Instagram Reel.
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