About this project
Company: Fossil Group, Skagen
Skagen Creative Team:
--Blair Garcia: Creative Director
--Casey Sullivan: Art Director/My Mentor
--Michael Houlihan: Graphic Designer / Animator
Skagen Creative Team:
--Blair Garcia: Creative Director
--Casey Sullivan: Art Director/My Mentor
--Michael Houlihan: Graphic Designer / Animator
My role
Graphic Design, Package Design, Animation, Wireframing, UI Design
During my internship, I have worked on roughly 26 projects for Skagen. They have mostly printed designs such as flyers, signages, Press Release cards, Press kits, packages, and standard guides. I also worked on digital projects, such as animations, digital advertisement graphics, and social media materials. Most of the time I had multiple projects on hand, and they usually had a 3-5 days turnaround.
The biggest project I worked on (besides my intern project, Skagen Stories*) was probably the Holiday Standards Guide, which lasted about half a month. It was a 60+ document that showed all of our wholesale locations how to use our brand and the graphics we provided them. Besides completing projects, I also helped out with a few photoshoots for Skagen’s social media posts.
*The full intern project is only available for viewing during an interview due to Fossil Group's intellectual property policies
Wireframes of my intern project, Skagen Stories
A preview of my intern project. The full project is only available for viewing during an interview due to Fossil Group's intellectual property policies.
60+ pages of Skagen's Holiday Standards Guides
I worked on the majority of this project myself, adhering to branding guidelines and resizing hundreds of product and lifestyle images as correct examples of how they should be used. We went through more than 5 rounds of feedback sessions to ensure everything was pixel-perfect. I executed more than 300 pages of layout designs in total.
