Freudian Sip is a local coffee shop with several locations at the California State University. This logo is visually inspired by the Vienna Secession because of Freud's involvement in Vienna when he first became well-known.
I explored several directions early on, including using coffee to create stains and drawings that refer to Freud or psychology. I also explored making Rorschach test ink blots that look like Freud and coffee. I landed on the Vienna Secession direction because of its plausibility and the time and resource I had at hand. I painted the basis of the mark using acrylic, scanned it digitally, and used Photoshop to complete the mark.